When I first moved to Amsterdam, I was so inspired by the bright, beautiful flowers everywhere. That love for colour sparked 'Love Comes in Every Colour', a self-directed campaign for bloomon celebrating love in all its forms through bold, visuals and an important mission.
Self Directed Project
Campaign
Campaign
When I first moved to Amsterdam, I was so inspired by the colourful flowers everywhere, and it really sparked something in me. One day, I received an email campaign from bloomon 'Love Comes in all Colours', but I couldn’t help but think the design felt a bit flat and uninspiring (no disrespect to them of course). It got me thinking about how I could creatively reimagine the campaign. I wanted to bring more vibrancy into it, much like the flowers I saw around the city. I also thought it was a real missed opportunity not to tie the campaign to LGBTI+ issues, especially when 'Love Comes in all Colours', fits so well with the diversity of the community. Donating proceeds of the campaign to local LGBTI+ charity COC feels like a chance to make the message not just colourful in design, but meaningful too.
